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Günther Steiner interview: The secrets to Haas F1's success
Günther, it's been quite a busy morning already here in Mexico with the Rich Energy announcement, how did that deal come about? Günther Steiner: We started to talk with them, and it came along pretty quickly. A title sponsorship deal is always a big thing for teams to do, I’m guessing it must be quite a significant deal? GS: Absolutely. It’s our biggest deal up to now. I think it shows what we are doing here is recognised from people outside, because in the first year, it is always difficult to get sponsors because first of all, you have to prove yourself. Then you get approached, but it’s for very low numbers because they think you are cheap. We decided not to do that. This came...
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