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Sponsor hails Netflix F1 series as phenomenally successful
Netflix's riveting behind-the-scenes ‘Drive to Survive' Formula 1 documentary has been a huge success that could change the way broadcasters engage with audiences, one of the sport's top sponsors said on Tuesday. The 10-part series, made in conjunction with Formula 1 and covering the 2018 championship, was released ahead of last weekend's Australian season-opener in Melbourne. Filmed without the cooperation of world champions Mercedes and rivals Ferrari, it focuses on those further down the starting grid such as the U.S.-owned Haas team and their principal Guenther Steiner. 'I think it's phenomenally successful, certainly from our perspective,' Heineken's sponsorship lead for F1 Ben...
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