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McLaren expand British American Tobacco deal
McLaren have announced an 'enhanced partnership' with British American Tobacco for the 2020 Formula 1 season. McLaren and BAT teamed up at the start of this year's championship. Although BAT's logos weren't welcomed in all the countries F1 visists, McLaren had to remove it for the Australian GP, the parternship will grow next season. Under the expanded deal, BAT will have significantly increased branding positions on the McLaren F1 cars, including new sidepod branding, inside the Halo and front wing branding positions. The two companies will co-create marketing content to drive increased awareness of the partnership with BAT also joining McLaren in their first full season in IndyCars. The...
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6y ago from PlanetF1.com
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