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Aston Martin: New year, new me
Aston Martin Formula 1 have unveiled their new identity, with a team press release setting out the team's goals for the new year. In a post on their rebranded Twitter account, Aston Martin showed off their new colours for the first time in an official capacity, with the caption new year, new me. Here is what owner Lawrence Stroll and team principal Otmar Szafnauer had to say. Stroll said: “Formula 1 is an extremely powerful platform that will play a key role in Aston Martin’s strategy and the company’s evolutionary path. “It is a truly global sport with a huge audience that we believe can help further shine the brand and further increase its desirability around the world. “This...
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