News Details
How Liberty Media revitalised F1: the numbers behind the success
Formula 1 represents the elite of open-wheel racing. However, a few years ago the category's success suffered a setback, with declining profits and a disaffected fan base. In this unsettling context, Liberty Media emerged, which in 2017 decided to take over the Formula One Group, responsible for the commercial rights and promotion of Formula 1. From this moment on, we saw a radical change in the brand in all respects. Through a revolutionised social strategy, a new broadcasting management and a massive use of data, Formula 1 became a true entertainment brand. Article continues under ad Bernie Ecclestone had been at the helm of Formula One for over 40 years. Despite several merits,...
Full Story »
Full Story »
3y ago from GPBlog.com
0
You May Also Be Interested In...
Seidl confirmed as Sauber Group CEO
Andreas Seidl will join Sauber Group, owners of the Alfa Romeo Formula 1...
3y ago from GrandPrix247.com
Seidl appointed Chief Executive Officer of Sauber Group
Sauber has confirmed the nomination of Andreas Seidl as the group's CEO,...
3y ago from F1i.com
Red Bull reserve Lawson's Super Formula switch...
Red Bull Formula 1 reserve driver Liam Lawson will compete in Super...
3y ago from MotorsportWeek.com
Ford linked to sensational Formula 1 return with Red...
It appears that a number of manufacturers are seeing Red Bull as a viable...
3y ago from Formula1News.co.uk
Elsewhere On The Network
Popular On MGPToday.com
Senior Honda MotoGP executive exits as HRC restructure...
No description available...
13h ago from Motorsport.com
All the records Marc Marquez can break in MotoGP 2026
No description available...
15h ago from Motorsport.com
MotoGP to set minimum salary for riders from 2027
No description available...
1d ago from Motorsport.com
Honda stuck at "similar potential" to 2025...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
PREMA confirmed to miss opening IndyCar round
PREMA will not be present for this weekend’s season-opening round of...
10h ago from MotorsportWeek.c...
Marcus Ericsson going into 2026 season with “chip on...
No description available...
9h ago from Motorsport.com
Ed Carpenter Racing enter technical partnership with...
No description available...
8h ago from Motorsport.com
Ticket design for 110th Indianapolis 500 unveiled
The ticket design for this upcoming May’s 110th running of the...
10h ago from MotorsportWeek.c...
Popular On TotalWRC.com
Acropolis Rally's Thursday parc ferme will be on a boat
No description available...
14h ago from Motorsport.com
Hyundai “realistic and optimistic” in mission to...
No description available...
1w ago from Motorsport.com
Oliver Solberg “didn’t deserve more than P4”...
No description available...
1w ago from Motorsport.com
WRC Sweden: Elfyn Evans storms to victory as Toyota...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Liverpool, Arsenal, Man Utd scouts busy as 18-year-old...
Liverpool, Arsenal and Manchester United are interested in signing the...
5h ago from CaughtOffside.com
Arsenal could renew interest in 250k-a-week 'machine',...
Leon Goretzka continues to be linked with a move away from Bayern Munich...
9h ago from CaughtOffside.com
Pitch Points: Bodø/Glimt give us hope for the future;...
world of soccer throws up no shortage of questions. Today, Graham Ruthven...
8h ago from TheGuardian.com
Sources: Man City and Arsenal lead race for English...
Jack Hinshelwood’s rise at Brighton & Hove Albion has been one of the...
19h ago from CaughtOffside.com
Comments
Hottest News
Lewis Hamilton and Ferrari F1 under threat at Australian GP...
Lewis Hamilton's Ferrari F1 team may have been on... Read More »
5h ago from GPFans.com
Aston Martin handed 'no miracle cure' warning after Honda...
After days of investigation, RacingNews365... Read More »
7h ago from RacingNews365.com
Carlos Sainz melts hearts as he finally meets his F1...
Williams F1 star Carlos Sainz has melted hearts... Read More »
3h ago from GPFans.com
