News Details
AI firm announces Lewis Hamilton deal
AI answer-engine Perplexity abandoned plans to back an entire Formula 1 team and instead signed an individual deal with Lewis Hamilton. The Silicon Valley firm valued at roughly $9 billion wants the seven-time world champion to accelerate global recognition for its search platform. ‘Hamilton effect’ in action Perplexity’s vice-president Ryan Foutty revealed the company held talks with “several F1 teams,” including Red Bull and Aston Martin, before deciding “it was very clear that Lewis Hamilton was the best partner for us.” He added that Hamilton’s vast social-media reach means “the helmet branding exposure is significant.” Beyond stickers on a visor The agreement...
Full Story »
Full Story »
8mo ago from Formula1News.co.uk
0
You May Also Be Interested In...
Lewis Hamilton handed F1 2025 videogame blow
Lewis Hamilton’s upcoming appearance in the F1 25 video game has come...
9mo ago from Formula1News.co.uk
Lewis Hamilton ‘finished' claim compared with...
Four-time World Champion Alain Prost has leapt to Lewis Hamilton’s...
9mo ago from Formula1News.co.uk
Lewis Hamilton exposes Ferrari troubles after new...
Lewis Hamilton’s much-hyped move to Ferrari has quickly shifted from...
9mo ago from Formula1News.co.uk
Why Angela Cullen reunited with Lewis Hamilton at...
In a move that has excited fans and paddock insiders alike, Angela Cullen...
9mo ago from Formula1News.co.uk
Elsewhere On The Network
Popular On MGPToday.com
Fermin Aldeguer to miss MotoGP season opener in...
Gresini Ducati has confirmed Fermin Aldeguer will miss the opening round...
7h ago from MotorsportWeek.c...
Fermin Aldeguer to miss Thai GP, Gresini names...
No description available...
8h ago from Motorsport.com
Marco Bezzecchi satisfied with ‘smaller’...
Marco Bezzecchi admits the Aprilia bike has slightly improved “in all...
10h ago from MotorsportWeek.c...
Jorge Martin sought Marc Marquez’s advice before...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Honda confirms early discussions for 2028 factory...
Honda, one of two engine manufacturers that supply IndyCar, has confirmed...
50m ago from MotorsportWeek.c...
IndyCar announces multi-year extension with engine...
The NTT IndyCar Series has announced a long-term continuation with both...
4h ago from MotorsportWeek.c...
IndyCar announces historic multi-year deal with...
No description available...
5h ago from Motorsport.com
Popular On TotalWRC.com
WRC Sweden: Oliver Solberg sets the pace to grab early...
No description available...
1h ago from Motorsport.com
Dacia announces exit from Rally-Raid, rules out 2027...
No description available...
6h ago from Motorsport.com
Low snowfall throws up extra curveball for WRC crews...
No description available...
3h ago from Motorsport.com
Martins Sesks sets out target ahead of WRC return
No description available...
3h ago from Motorsport.com
Popular On GunnersToday.com
Reort: Arsenal very keen on signing 18-G/A Brazilian...
Arsenal are reportedly interested in the Barcelona attacker Raphinha. ...
40m ago from CaughtOffside.com
Arsenal, Man United and Chelsea join intense pursuit...
Manchester United, Arsenal and Chelsea are interested in signing...
20m ago from CaughtOffside.com
Brentford v Arsenal: Premier League – live
Premier League updates from the 8pm (GMT) kick-off<br>⚽ <a...
2h ago from TheGuardian.com
'What happened to him', 'Ain't looking good' - Arsenal...
Arsenal fans are left worried as William Saliba is out of their Premier...
1h ago from SportsKeeda.com
Comments
Hottest News
Lewis Hamilton finally breaks his silence on Kim Kardashian...
Seven-time champion Lewis Hamilton has finally... Read More »
2h ago from GPFans.com
F1 Testing Results: Bahrain timesheets and laps as Ferrari...
Ferrari's Charles Leclerc finished top of the... Read More »
4h ago from GPFans.com
LIVE: 2026 F1 Bahrain pre-season 1st test – Day 2
Follow along with the second day of the first... Read More »
15h ago from RacingNews365.com
