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Archaic F1 management puts sponsors off - Lopez
Lotus co-owner Gerard Lopez has hit out at Formula One Management (FOM) - the company which owns the rights to the sport - for the way they run the business side of things. Lopez described their approach as "archaic" and bemoaned the lack of a "genuine marketing department" as well as their view of social media, which Bernie Ecclestone has previously described as "pointless". He believes they're actually damaging the sport which has seen declining audiences in the majority of its key markets. "TV ratings are declining steeply whereas the show on track is exceptional," Lopez told French magazine Auto Hebdo. He also blames FOM for the difficulties...
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11y ago from GrandPrixTimes.com
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