News Details
Why Mumm Champagne chose Formula E over F1
As the 2015 Formula One World Championship drew to a close, so did a 15-year partnership the sport held with Mumm Champagne. Following a period of extensive analysis in which fan association of the brand with Formula One was disappointingly low, the need for a change in direction was clear. Realising the brand could no longer rely on the pull of Formula One, Mumm Champagne, under the guidance of Carl Gurdjian, embarked upon a bold strategy focusing their motorsport efforts on Formula E. Having been involved with the sport since day one as something of a silent partner, acting predominately as a supplier, the 2015/2016 season saw Mumm Champagne become a leading partner in the...
Full Story »
Full Story »
9y ago from JWGrandPrix.com
0
You May Also Be Interested In...
Verstappen enjoys the taste champagne
Runner-up of the Austrian Grand Prix Max Verstappen has said that he likes...
9y ago from PlanetF1.com
Jean-Éric Vergne open to an F1 return with Scuderia...
Speaking from the London round of the FIA Formula E championship, Mumm...
9y ago from JWGrandPrix.com
Vettel may need to change gearbox in Austria
Sebastian Vettel is likely to be hit with a five-place penalty due to a...
9y ago from GrandPrix247.com
Hamilton: I hope we can continue to race
Reigning F1 world champion Lewis Hamilton has urged Mercedes to reject...
9y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
Marc Marquez can only "survive" in Spanish...
No description available...
4h ago from Motorsport.com
Jorge Martin to drop three places on Spanish GP grid...
No description available...
5h ago from Motorsport.com
Pedro Acosta explains Q1 relegation, hopes Jerez is...
No description available...
5h ago from Motorsport.com
Davide Brivio: 'It's time for Trackhouse to get an...
No description available...
6h ago from Motorsport.com
Popular On IndyCarToday.com
Tony Kanaan opens up on Lundgaard, Siegel contract...
No description available...
3h ago from Motorsport.com
Pato O'Ward issues damning verdict on ‘Mario...
Pato O'Ward isn't chasing F1 any more after falling out of love with...
3d ago from MotorsportWeek.c...
Winners and losers from the IndyCar Grand Prix of Long...
No description available...
3d ago from Motorsport.com
IndyCar Officiating confirms Scot Elkins as Managing...
No description available...
3d ago from Motorsport.com
Popular On TotalWRC.com
Sebastien Ogier goes all out on asphalt attack
Sebastien Ogier and Vincent Landais lead Rally Islas Canarias by 8.6...
3h ago from MotorsportWeek.c...
Dani Sordo reacts to interest from WRC’s newest...
No description available...
5h ago from Motorsport.com
WRC Canary Islands: Sebastien Ogier leads as Toyota...
No description available...
37m ago from Motorsport.com
WRC Canary Islands: Sebastien Ogier extends lead as...
No description available...
8h ago from Motorsport.com
Popular On GunnersToday.com
Arsenal and Man United look to beat La Liga giants in...
Atalanta midfielder Ederson has been linked with a move away from the...
1h ago from CaughtOffside.com
Arteta targets 60m speedster as Man United prepare bid...
Karim Adeyemi has been linked with a move away from Borussia Dortmund at...
3h ago from CaughtOffside.com
'We are all in. Let’s go for it' - Mikel Arteta...
Arsenal boss Mikel Arteta has urged his players to rise to the occasion...
4h ago from SportsKeeda.com
Man United hold edge in race for 21-G/A Arsenal and...
Aston Villa star Morgan Rogers has been linked with a move away from the...
5h ago from CaughtOffside.com
Comments
Hottest News
Sky Sports F1 pundit stars in James Bond movie
A Sky Sports F1 pundit and presenter made the... Read More »
1h ago from GPFans.com
Max Verstappen ban called for as popular track makes grand...
Catch up on the biggest news stories of the day... Read More »
1h ago from RacingNews365.com
Red Bull copy Ferrari as major 2026 upgrade revealed
Red Bull F1 team debuted a drastically revamped... Read More »
2h ago from GPFans.com
