News Details
Bratches: Sport company to entertainment brand
F1's new commercial boss Sean Bratches says he wants to turn Formula 1 from a 'motorsports company' to an 'entertainment company and brand.' Bratches was appointed as Formula 1's business chief by Liberty Media when the American company took control of the sport at the start of this year. Already changes have been rung from introducing fan events at race weekends to signing a deal with Snapchat, F1's first official foray into social media, to Wednesday's F1 Live on the streets of London. 'Formula One to date has been a motorsports company,' Bratches told City A.M.. 'And I’m trying to pivot to much more of an entertainment company and brand, with Formula One at the centre of everything we...
Full Story »
Full Story »
8y ago from PlanetF1.com
0
You May Also Be Interested In...
Bratches: We will burn our digital platform down and...
Formula 1 is set on a course to enlarge its popularity and make itself...
8y ago from GrandPrix247.com
London Mayor open to F1 race in capital
Sadiq Khan, the Mayor of London, says he is “keen to listen”...
8y ago from MotorsportWeek.com
Porsche to make F1 decision in July
Porsche is tipped to decide within the next two weeks whether or not to...
8y ago from ThisIsF1.com
New double kerbs added at Copse and Club corners
Additional exit kerbs have been added to two corners at Silverstone,...
8y ago from MotorsportWeek.com
Elsewhere On The Network
Popular On MGPToday.com
MotoGP legend shares how ‘different level’ Marc...
Five-time 500cc champion Mick Doohan believes the way Marc Marquez...
16h ago from MotorsportWeek.c...
Fabio Quartararo staying “a little bit out” of...
No description available...
18h ago from Motorsport.com
Trackhouse boss reveals steps MotoGP must take to...
Trackhouse owner Justin Marks has revealed how he plans to promote his...
1d ago from MotorsportWeek.c...
Alex Marquez still involved in Ducati’s MotoGP...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
How to watch IndyCar 2026 at Long Beach: Weekend...
No description available...
16h ago from Motorsport.com
Exclusive Q&A: Mick Schumacher believes 'great things...
No description available...
1d ago from Motorsport.com
Experienced engineer Mike O’Gara joins IndyCar as...
IndyCar has announced that Mike O’Gara has joined the series as Vice...
1d ago from MotorsportWeek.c...
Mike O’Gara named IndyCar’s Vice President of...
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
The Rally1 rookie proving he belongs in the WRC top...
No description available...
1d ago from Motorsport.com
Why WRC Croatia victory was “quite special” for...
No description available...
3d ago from Motorsport.com
Thierry Neuville crashes out of Croatia lead in final...
A dramatic WRC Rally Croatia kept the biggest shock for the Wolf Power...
4d ago from MotorsportWeek.c...
Popular On GunnersToday.com
David Ornstein drops big Khvicha Kvaratskhelia to...
Journalist David Ornstein has delivered a definitive blow to Arsenal’s...
6h ago from CaughtOffside.com
Tactics Column: Lessons for Arsenal against Man City's...
It may sound counterintuitive, but Mikel Arteta might, before what is...
11h ago from Arseblog.com
Paul Merson predicts Manchester City vs Arsenal,...
Manchester City are the favourites to win the Premier League if they beat...
14h ago from SportsKeeda.com
'We’ll be ready for it' - Arsenal star Declan Rice...
Arsenal star Declan Rice has sent a message to Manchester City ahead of...
14h ago from SportsKeeda.com
Comments
Hottest News
Lewis Hamilton makes surprising admission over hated F1 car
Lewis Hamilton endured the worst season of his... Read More »
1h ago from RacingNews365.com
F1 News Today: Red Bull set for 2027 crisis as driver...
Red Bull could be set for a crisis in 2027, with... Read More »
1h ago from GPFans.com
'This isn't a case of giving up' - Norris reveals McLaren's...
Lando Norris believes McLaren can still... Read More »
1h ago from SkySports.com
